Highlighted by Vicky Yang
From Designing contemporary search experiences — less typing, more context by Mat Devey
Rapid advancements in search technology (and experience) have been mirrored by user expectations. As search engines became better at understanding intent, users responded with shorter (more ambiguous) search terms; creating an evolutionary ‘hump’ that’s difficult to overcome.
From Designing contemporary search experiences — less typing, more context by Mat Devey
This is further complicated by the shift to providing instant answers (how do we differentiate between good and bad sessions abandonment) and the increasing dominance of mobile devices (we can no longer use cursor movements as a proxy fo…