What are common Assets and Tactics of Digital Marketing?

The promotion of products via one or more forms of digital media, differs from traditional marketing in that it uses channels and newspapers to understand what is working and what isn’t.

Some of the common

Assets:

• Blog posts

• E-books and whitepapers

• Info graphics

• Interactive tools

• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

• Earned online coverage (PR, social media, and reviews)

• Online brochures and look books

• Branding assets (logos, fonts, etc.)

Tactics :

• Search Engine Optimization (SEO)

• Content Marketing

• Inbound Marketing

• Social Media Marketing

• Pay-Per-Click (PPC)

• Email Marketing