Reinventing Communication: How ChatGPT Amplified My PR Capabilities

Ness
3 min readJun 13, 2023

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In an increasingly digital world, how we consume and create content is ever-evolving. When I first stumbled upon ChatGPT, a cutting-edge AI language model developed by OpenAI, I was captivated. Little did I know then how transformative it would be to my PR and content writing endeavours. Let’s take a dive into 3 areas of my work where ChatGPT has been incredibly useful.

The AI tool was like my own private subject-matter expert, guiding me towards creating impactful content. It was like having a seasoned wordsmith at my fingertips, making the writing process a breeze. ChatGPT is about the limitless potential for growth and creativity when humans and AI collaborate.

Media Relations

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Media monitoring can be a daunting task, sifting through countless articles for key takeaways. With ChatGPT, this laborious process became simple. The AI model created succinct, precise summaries, allowing me to effectively monitor media coverage. This invaluable tool took the sweat out of summarising, leaving me more time for the core strategic tasks.

There were times where I had to develop press releases for subjects I was not versed in, and it can be a challenging venture for even the most seasoned PR professional. ChatGPT was my saving grace. It helped me construct coherent and engaging releases by offering relevant facts and suggestions.

Crisis Communications & Content Strategy

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When I decided to create a library of crisis communication lines, ChatGPT came to my aid once more. It generated a host of practical and effective phrases that I could use or adapt in case of emergencies. ChatGPT’s agility to adapt to different tones and contexts was extraordinary.

As I dug deeper into ChatGPT’s capabilities, I found it could assist me in developing a comprehensive content strategy. It provided insights into trending topics, suggested engaging headlines, and helped structure my content plan. Its contributions to the creative process were beyond my wildest expectations.

Blogging

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And finally, drafting blog articles used to be time-consuming, but not anymore. ChatGPT not only generated ideas but helped structure them into engaging narratives. It was like having a seasoned wordsmith at my fingertips, making the writing process a breeze.

ChatGPT has been transformative in my journey in PR and communications. It has evolved from being a tool to becoming an integral part of my content creation process. With ChatGPT, I am empowered to create better content, faster and more efficiently.

ChatGPT isn’t replacing the human touch but enhancing it. It has unlocked a new era of content creation and PR communication, providing a glimpse into the bright future of AI-human collaboration.

ChatGPT is not just a tool; it’s my partner in the creative journey.

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Ness

Digital Storyteller | Aspiring Product Marketer in the Sustainability space