…have no intention to offend, only to make you realize that in order to be a real community manager, you need to work very hard on first developing your community strategy, defining and prioritizing your engagement indices, defining the added values to the community and only then select the right channel based on that and create a content and community activity plan that suite your strategy.
…brands have to be very realistic about what they stand to gain from such collaborations, if at all. They could increase awareness and exposure (but to whom, exactly?), they could potentially generate more sales (but how can you clearly prove it’s from this specific collaboration?), they could also sustain damage if they choose to work with an “influencer” who happens to be involved in a scandal (see Loreal and the hijab wearing “model”).