MVP development of SaaS solution for beauty freelancers. — case study

Jul 20 · 5 min read

Client: A brave couple with 15+ years of experience in the beauty sphere

Co-founders of Wowers are the couple with over 15 years of experience in building a chain of beauty salons. They had a brave futuristic vision of a beauty startup that needed a reliable technology partner to bring their ideas to life. The main goal of their SaaS solution was to change the beauty industry in Poland by allowing beauty freelancers to easily find clients and earn money without salons and large investments in marketing or rent.

Business need: Create an app for the beauty millennials and freelancers

The main goal of the client was to create a user-friendly SaaS MVP with product design in short terms to leave competitors behind and conquer the Polish market of beauty millennials. VSTORM was tasked with defining a solution that would appeal to generations “Y” and “Z” by presenting the value of the SaaS solution through a unique mobile experience. The main aim of the product was to create a community of beauty freelancers and allow them to earn money easily with no additional costs on marketing or rent so that they can be their own boss.

Approach: Orientation at the mobile-first users to create a better experience

To fully understand the needs of the client, VSTORM scheduled a product workshop to crystallize the vision for the app, meet our client’s expectations and give our recommendations. VSTORM started working on the project by creating a UX prototype and wireframes for the mobile app. After that, a team of five was selected to kick off the product development: UX/UI designer, front-end developer, back-end developer, Android developer, and a Scrum Master. The team worked collaboratively with Wowers using an agile scrum framework. VSTORM also undertook the consulting aspect while developing a strategy and prioritized roadmap for MVP.

As millennials in the age of 18–32 years are the Wowers’ target audience, we’ve decided to make an outstanding design and great user experience with personalized illustrations. The analysis also showed that over 65% of users would use the platform on their mobile devices, which is why the team started working on “mobile-first” design and paid exceptional attention to the mobile development to arrange the best user experience.

VSTORM then created a structure that would make the app scalable and wrote the code according to the best practices and standards. The team chose Java to create the native mobile app for Android and tested it on over 10 different Android devises. Also, it was decided to integrate Leaflet.js instead of Google Maps, following the path of such services as Facebook, Pinterest, Github, and Foursquare. During the entire development process, VSTORM made sure to constantly undertake code reviews and thoroughly test the Wowers app, which allowed the team to avoid bugs and build a trouble-free MVP.

Key features:


The key feature is the reservation of the beauty services, which is why a lot of time was spent on research to make it intuitive for millennials. The team did its best to make it straightforward: book the services you need, choose the date and time, and ask the provider to arrive at the destination.


VSTORM created an easy authorization process, which allows logging in or registering the profile in a few seconds. The functionality is as follows:

  • Registration/Login via Facebook
  • Registration/Login via email


The search system allows to quickly find the beauty service you are looking for. Are you looking for a makeup artist, massage guy, barber, clothing stylist or manicure professional?

Users are able to set up their preferences by:

  • Type of service;
  • Place;
  • Date;
  • Filter by distance, rating, and price.


All events in one calendar. You can check your reservations, book services from other providers, and manually add the reservation if someone booked the service offline.


Get real-time notifications about:

  • New reservations
  • New messages
  • Reminders one day before the reservation
  • List of the following day’s plan for providers
  • Someone sharing an opinion and evaluating the service
  • Cancellation of services


Live communication between Wowers. Chat with others, exchange images messages or just speak about trends and beauty topics.


Leave your feedback and evaluate the services after the visit. Select from 1 to 10 to share your opinion about the professionalism, timing, and price of the services.


Looking and comparing a few services and do not know which one to chose? Or just want to save for the future? Add the chosen services to your favorites for quick access in your profile.


At the beginning, you will get a few tutorials on how to use this app and how to take all the advantages from! See 3 steps or just skip them and make your first reservation.

How we did it.

The app itself is written in PHP, using Laravel 5.8.15 framework and MySQL database. We planned to reach our goal with the minimum workload, reducing the costs for devising and maintaining the solution. There are some technologies and frameworks we used in the scope of building the MVP for Wowers:

Web: PHP (Laravel), Javascript (jQuery), HTML/CSS (Bootstrap)

Mobile: Java, Android

Database: MySQL

Push notifications: Firebase, JSON

Architecture: MVC

Social integrations: Facebook, leaflet.js map, YouTube


The team of 5 experienced developers from VSTORM delivered a web and mobile app with product design from scratch and launched MVP in short terms — 9 sprints only. VSTORM continued to collaborate with the client during the release of a fully scalable product. Both the web platform and mobile app received positive feedback from the beauty freelancers and Wowers co-founders. Currently, VSTORM is gathering data for the next phase of development.

Client’s review:

We’ve never created digital startups before, so what’s most impressive to me is that VSTORM Team helps me understand how everything works even to learn how to build an MVP and lean startup approach. VSTORM delivered on their initial promises, their workflow is efficient and very high level.

Maciej Chudy, Co-founder of Wowers.

Read the full review on the


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