Is email dead?

Classic question, Isn’t it?

Every year I saw this question came up and most of the GURU have to claim down the crowd that email isn’t dead.

Famous of Social Media platform didn’t kill the email it just another channel. (Every single year I swear)

Why do I think the email still alive and healthy?

Because the statistical shown that they are all good.

55% of companies generate more than 10 percent of sales from email — Econsultancy “Emailmarketing census”(2014)
122,500,453,020 emails are sent every hour. — MarketingProfs (2014)
Email is almost 40x better at acquiring new customers than Facebook and Twitter — McKinsey & Company (2014)
42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% say email is the most effective lead generation tactic — Circle Research (2012)
68% of consumers find email to be their #1 preferred channel for recieving commercial messages — CG Selections “Nationaal Email Onderzoek” (2013)

See email still alive and well. There still have more statistics data around the internet that showing email is all good but the classic quote that I like is

Email is not dead. But email IS changing.

As we knew today people didn’t use a desktop computer as a primary workspace. We usually check email via mobility device in many forms so what we have to concern is Email have to focus on mobile too. (Maybe we have to keep in mind as mandatory things when we design a campaign email)

Conclusion

So don’t worry about email is dead or not. It’s not dead it just changing and also strategies that we have to use with email marketing have to change too. (Personalize communication, Product recommendation, responsive on mobile device, etc.

FYI: I would love you to read this article from Entrepreneur site https://www.entrepreneur.com/article/251752

It said about why email marketing still works

  1. Email marketing offers a staggering return on investment.
  2. Emails effortlessly nurture leads.
  3. Emails convert three times better than social media.

ref: www.emailisnotdead.com