How Mobility has Changed Talent Acquisition?
How has mobility in talent acquisition evolved? At first, organizations simply updated their websites to support the demands of mobile users, but that turned out not to be enough as more and more job seekers flocked to social media in search of job openings and increased their video usage online. The evolution of mobility in talent acquisition was a very quick one as job seekers began to use their mobile devices to search, apply and interview for jobs, utilizing video and social media to communicate with organizations.
Mobile devices have entirely changed the way we used to live our lives. It’s not only influencing the basics of our life, but it’s creating peculiar transformation in the business world. Mobile devices have taken talent acquisition to another level. It has penetrated hiring and encouraging most of the organizations to:
- Create mobile-friendly application
- Design mobile recruiting strategies
- Optimize career website for mobile devices
Mobility in talent acquisition has evolved drastically where previously companies used to simply create their website mobile friendly.
How to Mobile Optimize your Recruiting Process
Website Optimization: The absolute first step for any organization is to optimize its careers page (or entire website, preferably) for mobile devices. In order to create a positive candidate experience, job seekers need to be able to quickly and easily access information via your mobile website, which means you have to reorganize necessary information to fit on a much smaller screen, listing job openings at the top of the page for best results. Check out this list of mobile must-haves to get started.
Ease of Applying
Much like a webpage, it has to be easy for job seekers to apply on their mobile device. Some traditional job applications can be extremely lengthy and may be difficult to read on a smartphone or tablet. You also have to make it possible for mobile users to upload their resume, cover letter or other materials from the cloud due to the lack of file storage on a mobile device. Keep job applications straight-forward and mobile optimized to fit various screens for the best possible application experience. After all, who wants to spend an hour filling out a job application, even on their desktop computer?
In recruiting, you have to follow the job seekers, and right now, those job seekers are on social media platforms like Facebook, Twitter and LinkedIn looking for the perfect job. A report by Aberdeen Group cited that “best-in-class” organizations are 55% more likely to allow candidates to upload a LinkedIn profile to apply for a job than their counterparts. Because social media has become a larger part of professional life, it’s only natural that it become part of the hiring process. If you want to be seen as a better organization to work for, your online and social presence has to reflect what job seekers are interested in, which includes the topics I’ve already mentioned: mobile optimization and ease of applying. The Aberdeen study also stated that 45% of “best-in-class” organizations allow users to upload their resume multiple ways, such as via a browser, mobile and social site.
Video in Sourcing and Interviewing
In order to keep up with mobility as well as the widespread use of video as a main communication tool, more and more organizations have been using video interviews and
Video in Sourcing and Interviewing: In order to keep up with mobility as well as the widespread use of video as a main communication tool, more and more organizations have been using video interviews and talent acquisition videos. Videos can both entice job seekers to apply to a company by demonstrating the company culture and work environment and act as an efficient tool for interviewing candidates virtually in order to save money, screen candidates more quickly, and reduce travel. As you probably guessed, where do most people watch videos? On their smartphone, of course!
If you’re not mobile optimized yet, you better get out there and make some changes! Don’t miss out on a huge pool of applicants that are exclusively using their mobile devices to search, apply and interview for new jobs.
The trend of mobility in talent acquisition is not just for candidates but also for recruiters. It allows recruiters (or even hiring managers) more vehicles to communicate with job seekers, get their attention and learn about them prior to a decision. Thanks to this trend, there are also various mobile applications to help recruiters review applications, schedule interviews and manage candidates in order to make their jobs easier. It will be very interesting to see how mobile talent acquisition continues to evolve.