Start here: Statistics for A/B testing
Guilherme Coelho
616

Whilst we’re at it, a couple other things I’ve found are:

  • in standard deviation you don’t define p but from your example I deduce this is the OEC baseline?
  • in confidence intervals you don’t define “sigma d”
  • in your last example there’s a “.” missing from 003

Overall really useful article. Will run some numbers to see what we’re doing wrong :)

Obrigado