Delight with Design
A designer’s job is to minimize the effort needed for users to achieve their objectives. This is the foundation of user experience design — the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure in the interaction between the user and the product. But how do creators design effective user experiences?
- Understand the end-user — their problems, perspectives, and objectives collectively influence their online journey. The more you know about the user, the more likely you’ll be able to build something that fills a role in their life.
- Develop a vision — brainstorming, sketching, and prototyping allow designers to map out how their product adds value and where friction might occur in the user’s journey.
- Test, refine, repeat—feedback is key. Not just what people say, but understanding how users engage with a product is valuable insight that should drive design decisions.
The world of tech products is a continuously changing digital environment, so the design process is cyclical. New mediums and evolving user expectations require frequent revisiting of each step forcing designers to improve or get left behind.
A great example is the rapid evolution of video, VR, and AR. We’ll take a closer look at how these modes of rich media are transforming the way people consume information in the next post.
Stay Tuned & Happy Vumbling!