How the Science of People Does Research
One of the questions I’m often asked about the Science of People is how we choose what topics we research to write about and create videos for. If you’ve ever wondered that or wanted to know how we gather our research, then today is your lucky day because I’m going to share with you what goes into creating our content.
How We Choose Our Topics
#1 That everything we create helps you
So, the first thing we do when deciding what topics to cover is to go through all of the emails, social media posts, and comments from readers like you to see what you need help with. From there we take our most frequently asked questions and research them.
#2 Listening to what you ask us directly is only the beginning
When readers come to our website, we want to make sure they find exactly what they’re looking for. To do this, I frequently look at our analytics to see what keywords people are searching for to land on our site. I am often surprised by what I find. For example, one day I discovered that one of the top topics people were looking for was “how to be interesting.” That was a question I hadn’t thought to write about before and it immediately inspired an article on the topic.
#3 Come up with topics of our own
We want all of our content to be so good it’s something that we can turn to when we need help with things happening in our lives, whether it’s dealing with relationship struggles, trying to impress new clients, or whatever else comes our way.
Is there a topic you want to see us cover on the Science of People? Tweet me @vvanedwards.
How Do We Do Research?
Now that you know how we choose our topics, you might be wondering, how do we find all the juicy research we use to create our content? Here’s a quick overview of our research process:
#1 Do a Google search on our topic
Before we start creating content, we look for advice from experts to supplement our academic research and see what already exists on the topic to make sure we create unique content.
#2 Take a deep dive into Google Scholar
This is the search engine we use to find most our studies and it’s a great tool if you ever need to find peer-reviewed research.
#3 Review the reference sections of studies
These are gold mines for academic research! Whenever I find a study that is really helpful, I go through their reference section to find more information. Doing this saves a ton of time in the research process because all of the studies listed are directly related to the topic I’m writing about and have been deemed useful by the researchers citing them.
After my team and I find each piece of research, we evaluate it for things l like, is it statistically credible? Do other studies support the findings? Does it apply to our readers? It’s important to us to make sure that every piece of research is accurate and can be turned into easily applied action steps.
Is there a topic you’re dying to know more about? Tweet me @vvanedwards!
Want more tips on how to create great content? Check out these articles:
Originally published at www.scienceofpeople.com on January 13, 2017.