Is Volkswagen Really the Coolest Car Out There

A Little Innovation Goes a Long Way

VW of N. Attleboro
2 min readJan 24, 2014

The world has changed a whole lot since 1955, the year Volkswagen first established itself in America. Heinz Nordoff, the general director appointed to run Volkswagen in 1947 knew very quickly that Volkswagen’s long term success laid across the Atlantic Ocean in America. And while it took several years to finally implement a dealer network stateside, once it was in place, it may very well have been one of the contributing factors of the “Big 3's” decline in western culture.

When Volkswagen was establishing itself as a competitor in the American market, they had three models; the type I (the Beetle we all know and love), the type II (known as the “VW bus”) and the Karmann-Ghia. Each had it’s own flavor and type of buyer, just like each Volkswagen has today.

But the thing that set Volkswagen apart was that it was completely different from anything else being sold in America at the time. At a time when the “Big 3" were producing large, gas guzzling vehicles with big brawny V8 engines, Volkswagen was offering small, interesting looking, fuel effecient vehicles that everyone could afford.

Into the 1970's when the fuel crisis hit and everyone driving those big American cars felt the sting, those who decided to go with the little German company were happily driving down the street not worried too much about filling up the tank.

What’s made Volkswagen so cool over the years was the company’s ability to stray away from what everyone else was doing and pave their own way. They just had a knack for putting small, fuel efficient, yet peppy engines in smaller vehicles that were stylish, affordable and like nothing else out at the time. The Volkswagen Beetle was the first vehicle on earth to sell twenty million units! The Golf has sold over thirty million units worldwide.

Volkswagen just keeps coming up with brilliant innovative vehicles and continues to push the limits of what are car and what a can be.

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