Designing an Experience

A good interface is one which will be liked by all it’s users; young/old, male/female, and across all the geographical areas. Being liked, here, would mean it appeals to the user visually and is easy and intuitive for him/her. Here are some steps you can follow to design a foolproof experience.

1. Defining the Goal

Usability answers the question, “Can the user accomplish their goal? — Joyce Lee, Human Factors Design at Apple

When you start thinking about a new design, the most important thing is to know the exact goal of the app and intended user group. You don’t want to end up doing the entire exercise for something that wasn’t required in the first place!

2. User Mapping

To be a great designer, you need to look a little deeper into how people think and act. — Paul Boag, Co-Founder of Headscape Limited

Once you know the exact goal, next you need to define the user group. User group is a set of the probable users for the app; whether the users are going to be male or female, young or old and from which geographical area the user is going to be.

You then start by putting yourself in one of the user’s shoes and start working out how he would like the goal of the app to be achieved. The process is as important as the product.

Good design is about process, not product. –Jared Sinclair, Designer and Developer at Bloglovin

With the help of a relevant fictional user you start thinking how a person would like to reach to the set goal. This helps to envision how a new user would think and what he would want to see on the screen that would help him go ahead with the steps. Thus you can list down the essentials required to reach the goal.

Using a similar process, and working up different personalities that would fit in the user group, I think about the experience that different people would most likely want the app to give.

Once you have this data in place, simply assimilate it to create one experience that would please all types of app users.

Next step is to convert the experience into beautiful designs using your Visual Design skills. And here you have already taken care of half of what Steve Jobs said,

“Design is not just what it looks like and feels like. Design is how it works”