Product Update: New CTA Options For Content Upgrades
Content upgrades explained
If you are not familiar with content upgrades they are fast becoming an essential cog in the content marketing machine. Influencers like Pat Flynn and Brian Dean from Backlinko have implemented this tactic and reported 500–700% growth in their email opt-ins on blog posts.
How they work:
- Create your blog post
- Create your content upgrade and add to post
- Readers want content upgrade and they opt-in (you get email)
- Readers get served a bonus content upgrade (you get your blog post shared)
Benefits of using content upgrades:
- Way higher conversion rates 5–10x
- Increases value of your blog posts
- Incentives to get more shares
- Does not get your site penalized for popup’s on mobile
PROBLEM: There is a problem with content upgrades though. The conversion rate once someone sees the content upgrade is super high but not everyone sees the content upgrade as they skim read.
SOLUTION: We added CTA banner and slide in options. We have now added the option to choose a CTA bar or slide in to make your content upgrade stand out even more! You can see this in action on this post!
Example CTA content upgrades
Right Slide In CTA — Example on this post and in the video below.
Top Bar CTA — This post has a live example of the top bar CTA and you can see the embedded content upgrade below.
How to set up content upgrades with CTA banners or sliders
This is a new feature so your feedback would be much appreciated. Leave a comment below to tell us what you think of this new feature!
If you want to start getting more emails and traffic from your blog, give us a spin with our Free Trial!
Originally published at VYPER.