PinnedAnatolii ShulhatDays Since Last Session in GA4 with GTMThis custom template adds an extra data layer event to track time between sessions, and also creates recency buckets similar to other…Jul 311Jul 311
Anatolii ShulhatHow to Turn Off OneTrust Auto-Blocking to free up Google Tag ManagerTo prevent the OT auto-blocking of Google Tag Manager, we need to add one of the following elements to the GTM snippet on the website.Dec 17, 2023Dec 17, 2023
Anatolii ShulhatGoogle Consent Mode v2 — Prepare your marketing for 2024Consent Mode v2 will most likely go mainstream, because it influences Google marketing tools much more deeper.Dec 3, 2023Dec 3, 2023
Anatolii ShulhatHow to use attribution models in Google Analytics 4?How businesses could better comprehend and leverage the attribution models in GA4 to their advantage.Nov 9, 2023Nov 9, 2023
Anatolii ShulhatHow to export Universal Google Analytics dataThe article provides a practical example of a project that archives almost all possible Universal Google Analytics reports via API with R.Nov 7, 2023Nov 7, 2023
Anatolii ShulhatGoogle Consent Mode with OneTrust and Tag ManagerConsent Mode is a special tag management mode that serves as a layer allowing Google to determine which cookies a user has accepted or…Oct 15, 20233Oct 15, 20233
Anatolii ShulhatCookieless Google Analytics 4 with Server-Side Tag ManagerTips for finding ways to track user actions on a website without relying on consent for storing any information in cookies.Jun 13, 20232Jun 13, 20232
Anatolii ShulhatConsent Mode with Google Analytics 4 and Tag Manager — How to collect data and respect usersHow to collect all events without user entities with the help of consent modeJun 6, 2023Jun 6, 2023