How to activate a global audience in less than a week

Dailymotion was tasked with activating its global audience in support of an unprecedented live digital event, for a brand-new Partner, in just a few short days. We implemented an amplification strategy that leveraged four key elements: cadence, targeting, creative workflow, and asset management to help the Partner achieve their goals.

Dailymotion joined the world’s biggest digital platforms to stream “One World: Together At Home”, a live broadcast — in support of the healthcare workers on the frontlines battling the COVID-19 crisis. As a truly global company, it was an honor to activate our international technology and communications (and music lovers!)…