Eh, I see this piece as advocating personal solutions to systematic problems. The current algorithms we for content discovery (page rank, trending, re-shared driven filter bubbles) are huge problem. Suggesting that we just be more principled readers is like suggesting that plight of working poor is that people just don’t know how to save. It’s advocating personal solutions to systematic problems.

This is why technological disruption isn’t 100% positive. By disrupting news papers ability to bundle profitable content with socially valuable content we diminished something of social value (a well funded 4th estate). I’m not suggesting we ban the the web or nationalize news papers, merely attend to how “inefficiency” often funds good work. If we build systems that only optimize for wealth concentration then all our system, as a whole, will accomplish nothing but the extraction of wealth, and no amount of personal principle is enough to raise out of that mess.