Why I love the “skip after 5s” advertisement in Youtube

Users can skip the ads in the YouTube after 5s now, it is quite a nice user experience upgrade compared with the long and “compulsory” ad before. But is it all based on the user experience? I don’t think so, remember, the starting point of the ad industry never change, it is business, I mean, it is getting more from the consumer. It seems to be so cheap considering money, but I really love the way it present, a clever idea.

Firstly, before the video you want to watch, there is a 5s slot, it is too short for you to leave it and go to fetch chips or some drinks, but it is the perfect time for you to focus on the screen, because you are desired to see when the ad will end. So, the 5s ad adds the engagement with audience, graduating that the eyes in front of the screen is watching the content of the ad.

I found it is a great way, for I can recall back some fragments of the ads now in comparison of the long time run ads, where my focus may be in the ceiling or the floor or somewhere else. It is not the time length that rocks, instead, if the advertiser can gather the attention in a limited time, they definitely win the battle.

Further more, this ad way provides a good way for the marketer detect the potential customers, if those people stick to the end of the ad, rather than skipping the ad after 5s, this group of people mainly interest in the products, and in this case, the marketer has already known what those customer want, and the campaign begins. It is a effective way and save a lot of money, because the marketer do not have to waste so much money on marketing their products to the audience which are not interest in the ad(they skip the ad).

The smart way asks the advertiser to product more attractive ads in order to maximize the marketing effect in such a short time. Good news for me, as a kind of person who enjoy the fantastic ad, I have got more chances to view the high quality ads, moreover, it may stimulate the ad industry, they are being set a higher entry level.

I believe that Youtube has introduce a new way of detecting the audience and most important, yield the most from this change, the platform provided the good user experience for the user and this kind of experience is fundamental to increase the viewing rating in the online flow media, so it hugely attract more ad distributing via Youtube.