The world has a content problem. There’s too much garbage and more on the way. 🤖 We need high-quality content, created with our buyers in mind, in the format our audience wants, on the channels they hang out on. I think of this as zero-waste content. Zero Waste means designing…

Two months ago my tenure at Superside came to an end. Here are 5 lessons from my time there: 1. Work with all departments for a 360 view of different departments’ needs. A long-form blog is great for SEO, but your audience isn’t always Googling for solutions. …

You won’t magically find a host. And they’re obviously a critical part of your video strategy. Do you choose an internal thought leader like the CEO or the loudest guy at company functions? Do you hire a celebrity in your niche or a lower-cost influencer? Do you find a brand…

On Wednesday, a Toronto Public Health (TPH) nurse roamed the halls of a high school, entering each classroom as she passed, to announce that immunizations are available in the gym, should the students want one, until 3pm. It’s last minute. Public health has only collected so many registrants for the…

Introductions, whether in the written word or on video, need to provide a hook. A hook is your opening stating meant to grab your audience’s attention and create excitement to consume the rest. You have 5 seconds to hook your catch before your easily distracted goldfish jumps to another pond. …

The Japanese have great words that don’t have perfect translations in English: Ikigai. In French, it loosely translates to your “raison d’être” or reason for being. They say Japan has the 2nd best life expectancy in the world (at 85.3 …

If you’re not producing video, you’re missing out on the 2 billion unique monthly visitors to YouTube (and the billions more using TikTok, Reels, and Facebook video). Shooting video allows you to: Demonstrate how your product helps Repurpose into bite-sized clips for social or turned into a blog post Capture…

Whether you’re a freelancer or a full-time employee, knowing how much to get paid is daunting. Come to the table with research and numbers to negotiate. You’ll earn the respect of your employer or client (and yourself). First, a story: When I was hiring, I made a crap offer to…

Making the decision to quit your job can take months (even years). As a loyal-to-a-fault person, I stayed at a job for over a decade. When wrestling with the decision, you’ll likely do some of the following: Make a pros and cons list Ask your friends and family Lie away…