On Wednesday, a Toronto Public Health (TPH) nurse roamed the halls of a high school, entering each classroom as she passed, to announce that immunizations are available in the gym, should the students want one, until 3pm. It’s last minute. Public health has only collected so many registrants for the…

Introductions, whether in the written word or on video, need to provide a hook. A hook is your opening stating meant to grab your audience’s attention and create excitement to consume the rest. You have 5 seconds to hook your catch before your easily distracted goldfish jumps to another pond. …

The Japanese have great words that don’t have perfect translations in English: Ikigai. In French, it loosely translates to your “raison d’être” or reason for being. They say Japan has the 2nd best life expectancy in the world (at 85.3 …

If you’re not producing video, you’re missing out on the 2 billion unique monthly visitors to YouTube (and the billions more using TikTok, Reels, and Facebook video). Shooting video allows you to: Demonstrate how your product helps Repurpose into bite-sized clips for social or turned into a blog post Capture…

Whether you’re a freelancer or a full-time employee, knowing how much to get paid is daunting. Come to the table with research and numbers to negotiate. You’ll earn the respect of your employer or client (and yourself). First, a story: When I was hiring, I made a crap offer to…

Making the decision to quit your job can take months (even years). As a loyal-to-a-fault person, I stayed at a job for over a decade. When wrestling with the decision, you’ll likely do some of the following: Make a pros and cons list Ask your friends and family Lie away…

Everybody’s got their sh*t. Stop discounting others’ crap because “you’ve been through worse.” How do I know? I’ve been through some sh*t. Divorced parents, bad bosses, and what about the medical dung: Kidney transplant Lens replacement surgery A bone marrow biopsy that felt like a dull corkscrew scraping the inner…

“…But he asks me to play with him ALL the time,” I said to one of our Child Therapists. “How often do you say yes?” she asked. “I’d say a good portion of the time, maybe 50–60%” “It’s going to need to be 100%.” How to say yes to playing every time your child asks I’m busy. Between work, parenting, overthinking…

Content marketing is so much more. Search Engine Optimization helps you rank on Google. The “best” SEO helps you rank #1 resulting in more traffic to your website 💰. Everything begins with words, so once capitalism discovered how to manipulate search results, SEO became king. The internet has evolved over…