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Tyler Wade
Tyler Wade

90 Followers

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Jul 27

What the F*ck is Thought Leadership?

A curated list of 20 thought leaders answering this question from Erin Balsa’s Notorious Thought Leader podcast — In the unfolding era of information overload and sound-byte wisdom, the term ‘thought leadership’ has been thrown around casually, often stripped of its profound implications. …

Content Marketing

10 min read

What the F*ck is Thought Leadership?
What the F*ck is Thought Leadership?
Content Marketing

10 min read


Jul 16

Zero-waste content: Create less, increase ROI and avoid content chaos

The world has a content problem. There’s too much garbage and more on the way. 🤖 We need high-quality content, created with our buyers in mind, in the format our audience wants, on the channels they hang out on. I think of this as zero-waste content. Zero Waste means designing…

2 min read

Zero-waste content: Create less, increase ROI and avoid content chaos
Zero-waste content: Create less, increase ROI and avoid content chaos

2 min read


May 16

5 Content Marketing Musts When Selling to Enterprise Customers

Two months ago my tenure at Superside came to an end. Here are 5 lessons from my time there: 1. Work with all departments for a 360 view of different departments’ needs. A long-form blog is great for SEO, but your audience isn’t always Googling for solutions. …

2 min read

5 Content Marketing Musts When Selling to Enterprise Customers
5 Content Marketing Musts When Selling to Enterprise Customers

2 min read


Apr 18, 2022

5 Key Traits to Find a Great Host for Your Social Media Video Content

You won’t magically find a host. And they’re obviously a critical part of your video strategy. Do you choose an internal thought leader like the CEO or the loudest guy at company functions? Do you hire a celebrity in your niche or a lower-cost influencer? Do you find a brand…

2 min read

2 min read


Apr 9, 2022

Despite Disagreements and Political Discourse, The Kids are Still Alright

On Wednesday, a Toronto Public Health (TPH) nurse roamed the halls of a high school, entering each classroom as she passed, to announce that immunizations are available in the gym, should the students want one, until 3pm. It’s last minute. Public health has only collected so many registrants for the…

2 min read

Despite Disagreements and Political Discourse, The Kids are Still Alright
Despite Disagreements and Political Discourse, The Kids are Still Alright

2 min read


Apr 8, 2022

Writing Scripts for Video, Here are 9 Ways to Grab Your Viewer’s Attention

Introductions, whether in the written word or on video, need to provide a hook. A hook is your opening stating meant to grab your audience’s attention and create excitement to consume the rest. You have 5 seconds to hook your catch before your easily distracted goldfish jumps to another pond. …

2 min read

Writing Scripts for Video, Here are 9 Ways to Grab Your Viewer’s Attention
Writing Scripts for Video, Here are 9 Ways to Grab Your Viewer’s Attention

2 min read


Apr 4, 2022

Shinrin-Yoku: Stress Less, Create More and Fall Fast Asleep

The Japanese have great words that don’t have perfect translations in English: Ikigai. In French, it loosely translates to your “raison d’être” or reason for being. They say Japan has the 2nd best life expectancy in the world (at 85.3 …

2 min read

Shinrin-Yoku: Stress Less, Create More and Fall Fast Asleep
Shinrin-Yoku: Stress Less, Create More and Fall Fast Asleep

2 min read


Apr 3, 2022

How to Produce High-Quality Video for Any Business Tight on Resources

If you’re not producing video, you’re missing out on the 2 billion unique monthly visitors to YouTube (and the billions more using TikTok, Reels, and Facebook video). Shooting video allows you to: Demonstrate how your product helps Repurpose into bite-sized clips for social or turned into a blog post Capture…

2 min read

How to Produce High-Quality Video for Any Business Tight on Resources
How to Produce High-Quality Video for Any Business Tight on Resources

2 min read


Apr 1, 2022

Know Your Worth to Level Up Your Career and Live a Rich Life

Whether you’re a freelancer or a full-time employee, knowing how much to get paid is daunting. Come to the table with research and numbers to negotiate. You’ll earn the respect of your employer or client (and yourself). First, a story: When I was hiring, I made a crap offer to…

2 min read

Know Your Worth to Level Up Your Career and Live a Rich Life
Know Your Worth to Level Up Your Career and Live a Rich Life

2 min read


Mar 28, 2022

Should you Quit Your job? Three Key Factors to Make an Easy Decision (plus a bonus tip)

Making the decision to quit your job can take months (even years). As a loyal-to-a-fault person, I stayed at a job for over a decade. When wrestling with the decision, you’ll likely do some of the following: Make a pros and cons list Ask your friends and family Lie away…

2 min read

Should you Quit Your job? Three Key Factors to Make an Easy Decision (plus a bonus tip)
Should you Quit Your job? Three Key Factors to Make an Easy Decision (plus a bonus tip)

2 min read

Tyler Wade

Tyler Wade

90 Followers
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