Soni WadhwaWhy TikTok Brings Out Extreme Reactions Among MarketersWhen Facebook was launched, you wondered why you should be marketing there at all. You jumped in when you saw your competition doing…9 min read·Dec 18, 2019----
Soni WadhwaThe Decentralised Social NetworkTwitter has announced it’s going to fund a decentralised social network. It’s surprising that such a thing exists. Why isn’t so well known?1 min read·Dec 14, 2019----
Soni WadhwaThe Hiring AlgorithmRecruitment looks like dating. Matching qualifications and other criteria between the two parties via the algorithm. If you’ve found the…1 min read·Dec 13, 2019----
Soni WadhwaUsing Language Strategy to Think about SEOOf late, many people have been talking about how difficultit’s been getting to “crack” SEO. Search, in general, either leads to zero…2 min read·Dec 12, 2019----
Soni WadhwaSteve McCurry, Photography and RealismThe “botched up” picture from Steve McCurry’s recent exhibition, which in turn led to a few more investigations into his oeuvre, is a…4 min read·May 23, 2016----
Soni WadhwaDandruff and Its DiscontentsThere is something intriguing about dandruff. It’s the stuff of battles when it comes to treating or managing dandruff issues. One doctor…2 min read·May 17, 2016----
Soni WadhwaThe Evolution of the “Duffer”It was so easy to recognize a “duffer” in the good old days. I refer to my school days. (A “duffer” was almost always a boy.)5 min read·Apr 27, 2016----