Why startups don’t get the kind of market research they need
I work with companies bringing new services to market or new markets to services. I enjoy speaking with their customers, competitors, and thought leaders to get information to enter markets, seize opportunities, and deliver value.
But somewhere along the way … I discovered a serious flaw in almost all market research and sales discovery conversations: they generate mostly redundant (useless) information! And the culprit was hidden in plain view.
Intuition should tell us that a data point confirming a majority view is not as informative as a data point that goes against it. Just like the tenth bite of a…
Bill Glauser
Bill is a scientist and management consultant advising data science-driven companies that sell into the biopharma and healthcare markets.
