Organize a step-by-step fundraiser: How to get rich your charity!
Whether you want to raise $ 10,000, $ 100,000 or $ 500,000, fundraising requires a good organization. “Improvisation is the worst of mistakes,” says Janick Tremblay, former chair of the Saguenay-Lac-Saint-Jean Centraide Board of Directors, who always works with charities. “The timeframe must be planned over the long term and include certain variables, such as the time spent in the reflection process,” adds Odile Brunelle Beauchemin, head of development at the Musée d’art de Joliette. Here you get idea about fundraising on grace token.

1. Building on the success of others
To inquire, to compare, to surround oneself, By practicing our research skills, we can learn the pulse of what is done elsewhere, draw inspiration from projects that are related to ours, learn about their functioning, their activities and their scope. “The exercise will ensure that our cause is valid and has not already been defended by an organization, says M me Brunelle Beauchemin. A phenomenal amount of charities are already active and well established in the community. Sometimes it is better to gather forces rather than multiply efforts and disperse the interest of potential donors. “
2. Set a realistic goal
How? The first step is to make a budget by adding the amount needed to complete the project to the total amount of planned spending (the costs associated with holding a benefit event, if applicable). From this calculation, a very simple mathematical formula makes it possible to set a realistic goal. “In order to estimate what one is able to raise, it establishes a list of potential donors and the maximum amount is expected to receive each of them, says M meBrunelle Beauchemin. The golden rule in philanthropy is that, of three people solicited, the first offers the amount requested, the second a smaller sum and the last, nothing. “Roughly, one can count on obtaining one third of our predictions And adjust our target accordingly. “It is wiser to revise its expectations downward, then surpass them, than the reverse. People want to be successful, “she says.
3. Choosing the Right Formula
The avenues to be borrowed for our purposes are many. “For small campaigns, there is always a premium granted to originality. Do not be afraid to surprise, to thwart expectations, “says M meBrunelle Beauchemin. She remembers with pride the temporary closing party of the Museum, before the beginning of the renovation works: “Each donor was invited to demolish a piece of wall by giving massive blows after marching on a red carpet … Bubble wrap. “Each goal is an opportunity to reinvent the formula. “But it’s useless to break your head,” she continues. It is enough that the link between the cause and the way be clear. To finance a trip, for example, why not organize a themed garden party, such as a tapas evening or a wine and cheese? “Some associations also offer effective and well-established funding sources that sometimes encourage sustainable development and Discovering local products, such as picking up canned cans or selling cheeses from here. Please note: depending on the formula chosen, certain operating licenses will be required. For example, in the case of a benefit evening that involves the sale of alcoholic beverages or a draw, a request must be sent to the Régie des alcools, races and games 15 days before the event. Online rates and forms:racj.gouv.qc.ca.
4. Create an effective argument
According to Daniel Lapointe, author of La Gestion philanthropique, a practical guide for fundraising, The argument is our business card. No matter what form it takes (e-mail, presentation video, door-to-door brochure, etc.), it must conquer both the head and heart of the future donor. In this brief outline of our project, which will outline the major issues, care will also be taken to inform potential donors about the use and impact of the money raised. “This is a way to reassure the donor and ensure that our approach is taken seriously,” adds Lapointe. Janick Tremblay agrees: “The fuel of a fundraiser is the cause. And a good cause has a precise and convincing purpose, it is easy to adhere and clear clarity in the message.”
5. Rallying people to our cause
“People who marry causes are first given, not the causes themselves,” says Lapointe. Giving is a matter of relationships and we must use our own, even the most tenuous ones. Who can lend us a hand? Who is affected by my project? “To get people involved in our cause, we need to network and encourage word-of-mouth. The fear of being told no should not be a brake, especially when approaching companies. “We must not forget that a happy association gives them visibility, in addition to helping them to develop a positive image among their clientele,” recalls Lapointe. Partnership is win-win and becomes an extension of their public relations. “Nevertheless, it is appropriate to plan a recognition plan, even modest, All donors, big and small. A letter of thanks, a postcard once arrived at destination, a mention in the program of the show, etc.
