Whenever you’re thinking high level, someone will bring you down to earth and ask you to get into the weeds. Whenever you’re in the weeds, someone will complain that you’re not being high level enough. It’s the burden we bear. Just when you think you’ve figured things out, you’ll encounter a person who needs to see your roadmap, or backlog, or “sprint backlog”, or “project”, or “plan” in a whole new way.
…erceived value is from the actual value you want to convey, the more likely the deal is to be lost. It takes effort to form a perception about product and it takes an even larger mental effort to change perceptions once they’re formed. That’s why it is so difficult to convince people once they have an opinion. Additional facts aren’…