Let it be clear to the prospective client that “creativity” is not a shake-and-stir packet of powder or crystals, for which one need only add hot water and let cool for three to five minutes, until the surrounding environment fills with the aroma of this potpourri of Rwandan coffee beans (shipped in wooden…
Now Is Not the Time for Crying
In the normal course of events, this page would be a source of commentary about marketing and branding, or the use of social media as an outlet for storytelling.
But we cannot write a truthful story, if we will not acknowledge the painful truth about the evil that…
A Voice for the Voiceless: Writing for the Mute
A suggestion to my fellow speechwriters: Stop trying to capture a voice that does not exist; stop writing the same declarative sentences that the mute (on the page) think constitutes clarity, at the expense of eloquence and style.
‘The Ask’: One of the Most Challenging Speeches to Deliver
Short of sending soldiers to war, there is no speech more difficult to give than the one where you ask for money.
For a president can convene the Congress, and command the attention of the American people, to address a wounded nation; he can…