Olawale AwonusiConsumer Journey EvolutionMarketers are often straddled with the task of creating, enhancing, and enriching the customer journey of products and services, and to be…Feb 21, 20221Feb 21, 20221
Olawale AwonusiLessons from The CobblerWhile heading to work on a Tuesday morning, a pair of my shoe gave way on a pedestrian bridge around a popular Lagos hub. This apparent…Sep 3, 20201Sep 3, 20201
Olawale AwonusiGet that client to work with youWe all have that client we want to work with, and we might have tried to work with them in the past but all to no avail. Your approach…Aug 5, 2020Aug 5, 2020
Olawale AwonusiWhat Agencies Should Know about Their ClientsThere are some misconceptions and assumptions agencies and people in the integrated marketing communication space have about potential and…Jul 23, 2020Jul 23, 2020
Olawale AwonusiPopular Marketing Myths for New Business and Brands in the Nigerian MarketThe Nigerian market space is very dynamic and interesting (well, it depends on the side you are on).Jul 16, 2020Jul 16, 2020