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The goal is to filter out the less relevant things and keep the observations that feel most inspiring to design.
…re limited in their ability to freely manipulate and associate individual pieces of data.” In Human-Centred design, the goal is to make the individual learnings group knowledge.
…hing between 3 and 8 insights. Less might suggest your research didn’t cover a wide enough range of people. More than 8 suggests that you’ve not been critical enough and might be expressing the same insight…