Your logo, website, and flyers are telling potential attendees more about your event than you are probably aware. The colors you use can convey a lot of unspoken information about what attendees can expect from your event, and can also help portray the personality of your event.

While the psychology of color is extremely complex, (and subject to personal preferences, history, etc.) there are some common traits associated with different colors. Here are some of the common ones:

Yellow — Optimism, clarity, warmth
Orange — Friendly, cheerful, confidence
Red — Excitement, bold, youthful
Purple — Creative, imaginative, wise
Blue — Trust, dependable, strength
Green — Peaceful, growth, health
Brown — Ruggedness, earthy

So, what is your event’s color palette telling your potential attendees? For more information about this fascinating topic, check out this thorough article from Help Scout.