A recent update by Google to their browser has created concern within the publishing community — but it may also provide opportunity.

Website audience members have long been using Incognito Mode to dodge digital paywalls especially ones that have ‘meters’, or article counts. As the publisher can’t track the user, their system might assume that the visitor is a new user and reset the number of articles left to read — in effect, allowing the reader to read as much as they want for free. …

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