…ending a lot of time on the internet. In fact, I can’t really remember anything else I did in 2010. I tumbld, I tweeted, and I scrolled. This didn’t earn me any money but it felt like work. I justified my habits to myself in various ways. I was building my brand. Blogging was a creative act—even “curating” by reblogging someone else’s post was a creative act, if you squinted.