Financial Services Fails Neurodiversity

Ben Walsh
16 min readOct 26, 2024

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On a crisp autumn morning in Manhattan’s Financial District, Sarah Chen, a 32-year-old software engineer with autism, stands before the imposing facade of a gleaming skyscraper. She’s here for a meeting with her financial advisor, but the butterflies in her stomach aren’t just from the typical anxiety that comes with discussing money. For Sarah and millions like her, navigating the world of finance is akin to deciphering an alien language without a translator.

“It’s like they’re speaking in code,” Sarah explains, her hands fidgeting with the strap of her messenger bag. “All these terms—diversification, asset allocation, risk tolerance — they’re just words to me. I’m great with numbers, but when it comes to applying them to my own finances, I freeze.”

Sarah’s experience is far from unique. In a world where financial literacy is already a challenge for many, neurodiverse individuals face an additional layer of complexity. The term “neurodiversity,” coined in the late 1990s, encompasses a range of neurological differences, including autism, ADHD, dyslexia, and others. It’s estimated that up to 20% of the global population may be neurodiverse, yet the financial services industry has been slow to adapt to their needs.

As we ride the elevator to the 42nd floor, Sarah recounts her journey to financial independence. “I make a good salary, but for years, I just let it sit in a savings account. The idea of investing was overwhelming. It wasn’t until I found a financial advisor who understood my needs that things started to change.”

Sarah’s advisor, Michael Patel, is one of a growing number of financial professionals specialising in neurodiversity-affirming practices. In his sun-drenched office, with its muted colours and noise-cancelling panels, he explains his approach.

“For neurodiverse clients, traditional financial advice often falls flat,” Patel says, gesturing to a wall of visual aids and infographics. “We need to rethink everything from how we communicate complex concepts to how we structure our meetings.”

Patel’s methods have yielded impressive results. Sarah, once paralysed by financial decisions, now manages a diverse investment portfolio and is on track to retire early. But her success story is the exception, not the rule.

Across town, in a bustling community centre in Queens, a different scene unfolds. A group of adults with various neurodevelopmental conditions gather for a financial literacy workshop. The facilitator, Dr. Emily Rodriguez, a neuropsychologist turned financial educator, addresses the room.

“Who here feels confident managing their money?” she asks. Out of twenty participants, only two hands go up hesitantly.

This lack of confidence isn’t without reason. Research from the National Disability Institute shows that neurodiverse individuals face unique challenges in financial management. These can range from difficulty with executive functioning skills crucial for budgeting to heightened anxiety around financial decisions.

“For many of my clients, it’s not about a lack of intelligence,” Dr. Rodriguez explains during a break. “It’s about how information is processed and applied. Traditional financial education simply isn’t designed with neurodiversity in mind.”

Take Alex, a 28-year-old with ADHD who attends Dr. Rodriguez’s workshops. “I’m impulsive with spending,” he admits. “I know I should save, but it’s like my brain is wired for instant gratification. Traditional budgeting advice just doesn’t stick.”

For Alex, success came through unconventional means. Working with Dr. Rodriguez, he developed a system of visual cues and automated savings that play to his strengths. “We turned budgeting into a game,” he says with a grin. “Now, saving money gives me the same dopamine hit as spending used to.”

These personalised approaches are key, according to Lisa Ling, a behavioural economist studying neurodiversity and finance at Columbia University. “The financial industry operates on a one-size-fits-all model,” Ling says over coffee near campus. “But neurodiversity demands personalisation. What works for a neurotypical client might be completely ineffective for someone with autism or ADHD.”

Ling’s research highlights the potential economic impact of this disconnect. “We’re talking about a significant portion of the population being underserved,” she explains. “That’s not just a social issue; it’s a missed market opportunity.”

Some financial institutions are starting to take note. JPMorgan Chase recently launched a pilot programme for neurodiverse clients, offering specialised training for advisors and adapting their communication methods. “It’s a start,” Ling acknowledges, “but we need systemic change.”

Back in the Financial District, as Sarah wraps up her meeting with Patel, she reflects on her journey. “Financial independence has given me more than just security,” she says. “It’s given me confidence in other areas of my life. I feel like I can tackle anything now.”

But for every success story like Sarah’s, countless others struggle in silence. The question remains: how can the financial world bridge this invisible divide?

The answer may lie in storytelling. Dr. Rodriguez emphasises the power of narrative in her workshops. “When we share success stories, it’s not just inspiring — it’s instructional,” she says. “It shows neurodiverse individuals that financial success is possible and provides a roadmap for how to get there.”

This approach is echoed by Tom, a 45-year-old with dyslexia who now runs a successful small business. “Hearing stories of people like me who’ve made it — that was a game-changer,” he says. “It wasn’t just about the practical tips; it was about seeing myself represented in the world of finance.”

As we look deeper into the world of neurodiversity and finance, success stories emerge like beacons of hope. Take Jason, a 40-year-old with Asperger’s syndrome who turned his hyperfocus on market patterns into a thriving career as a quantitative analyst. “My ability to spot trends others miss isn’t despite my neurodiversity — it’s because of it,” Jason explains, his eyes alight with enthusiasm.

Jason’s story is a testament to the unique strengths that neurodiversity can bring to the financial world. His exceptional pattern recognition skills, a common trait among individuals with Asperger’s, allowed him to excel in a field that many find challenging. “I see the market as a complex system of interconnected patterns,” he says. “Where others might see chaos, I see order and predictability.”

His success didn’t come easily, though. Jason recalls the early days of his career when he struggled to communicate his insights to colleagues and superiors. “I knew what I was seeing in the data, but I couldn’t always explain it in a way that others understood,” he admits. It wasn’t until he found a mentor who recognised his unique way of thinking that his career truly took off.

Now, Jason is not only a successful analyst but also a mentor to other neurodiverse individuals entering the finance industry. “I want to show them that their different way of thinking isn’t a handicap — it’s an asset,” he says passionately.

Or consider Maria, a 35-year-old entrepreneur with ADHD who leveraged her creative thinking and risk-tolerance to build a multi-million dollar startup. “Traditional corporate structures were suffocating,” she recalls. “But in the startup world, my ‘different’ way of thinking became my superpower.”

Maria’s journey is a powerful example of how neurodiversity can drive innovation in the financial sector. Her ADHD, often seen as a liability in traditional corporate environments, became her greatest asset as an entrepreneur. “My mind moves quickly from one idea to another, making connections that others might miss,” she explains. “In the fast-paced world of startups, that’s invaluable.”

Her company, a fintech startup that develops AI-driven personal finance tools, was born out of her own struggles with managing money. “I created the tools I wished I had when I was younger,” Maria says. “Our apps are designed to work with different cognitive styles, not against them.”

Maria’s success has not only brought her financial prosperity but has also opened doors for other neurodiverse individuals in the tech and finance sectors. Her company actively recruits neurodiverse talent, recognising the unique perspectives they bring to problem-solving and innovation.

These success stories serve a dual purpose. They not only inspire other neurodiverse individuals but also challenge the financial industry’s preconceptions. Dr. Rodriguez, back at her Queens workshop, emphasises this point. “When we share these stories, we’re not just motivating our participants. We’re showing the world that neurodiversity can be a financial asset, not a liability.”

The power of storytelling in financial education for the neurodiverse community cannot be overstated. “Narratives stick,” explains Dr. Rodriguez. “When we frame financial concepts within relatable stories, suddenly those abstract ideas become tangible and memorable.”

She recounts how one of her clients, a young man with autism, struggled with the concept of compound interest until she likened it to his favourite video game’s experience points system. “His eyes lit up. He got it instantly. Now he’s one of our most diligent savers.”

This approach to financial education — using storytelling and relatable analogies — is gaining traction beyond Dr. Rodriguez’s workshops. Some forward-thinking financial institutions are beginning to incorporate these methods into their client communications and educational materials.

For instance, a regional bank in the Midwest has launched a series of graphic novels that explain complex financial concepts through engaging storylines featuring neurodiverse characters. “We’ve seen a significant increase in engagement from our neurodiverse clients since launching this series,” says the bank’s chief marketing officer. “More importantly, we’re seeing improved financial outcomes as these clients better understand and apply these concepts to their own lives.”

But for every success story, there are unique challenges that neurodiverse individuals face in managing their finances. Back in Patel’s office, he outlines some common issues:

“Many of my autistic clients struggle with decision paralysis when faced with too many investment options,” he explains. “Those with ADHD might have trouble with consistent budgeting or long-term financial planning. Clients with dyslexia often find financial paperwork overwhelming.”

These challenges demand innovative solutions from financial advisors. Patel’s office is a testament to this adaptation. Gone are the traditional stacks of financial reports. Instead, walls are adorned with colourful infographics and interactive digital displays.

“We tailor our approach to each client’s needs,” Patel says. “For some, that means using more visual aids or gamifying savings goals. For others, it’s about breaking down complex decisions into smaller, manageable steps.”

He demonstrates an app he developed, which turns budgeting into a role-playing game complete with quests and rewards. “It’s about meeting our clients where they are, using tools that resonate with their way of thinking.”

This personalised approach extends beyond just the tools and methods used. Patel has redesigned the entire client experience to be more neurodiversity-friendly. His office features adjustable lighting to accommodate sensory sensitivities, and he offers clients the option to conduct meetings via video call if they find face-to-face interactions challenging.

“We even have a ‘stim-friendly’ waiting area,” Patel says, gesturing to a corner of the reception room equipped with various fidget toys and textured surfaces. “It’s about creating an environment where our neurodiverse clients feel comfortable and understood from the moment they walk in.”

Patel’s innovative approaches are gaining attention in the financial advisory community. He regularly speaks at industry conferences, sharing his methods and advocating for greater neurodiversity awareness in financial services.

“The response has been overwhelmingly positive,” he says. “More and more advisors are recognising the need to adapt their practices. It’s not just about serving an underserved population — it’s about tapping into a wealth of potential that’s been overlooked for far too long.”

As our conversation winds down, Patel touches on a crucial aspect of financial planning for neurodiverse individuals: the role of family members. “Family support can be invaluable,” he notes, “but it’s a delicate balance.”

We meet with Sarah and her brother, David, who has been her financial ally for years. “David helps me stay on track,” Sarah explains. “He doesn’t make decisions for me, but he’s there to bounce ideas off of and to help translate financial jargon.”

David nods in agreement. “It’s about empowerment, not dependence,” he says. “I see my role as a facilitator, helping Sarah navigate a system that wasn’t designed with her in mind.”

Patel stresses the importance of clear boundaries in these family financial partnerships. “We work to establish roles that support the neurodiverse individual’s autonomy while providing the assistance they need,” he explains. “It’s a collaborative process, always centred on the client’s goals and comfort level.”

This family involvement can be a double-edged sword, however. While support from loved ones can be crucial, it’s essential to ensure that it doesn’t inadvertently hinder the neurodiverse individual’s financial independence.

Dr. Rodriguez weighs in on this delicate balance. “We often see well-meaning family members who, in their efforts to help, end up taking over financial decision-making entirely,” she says. “Our goal is to provide the neurodiverse individual with the tools and confidence to manage their own finances, with family support as a supplement, not a replacement.”

To this end, Dr. Rodriguez’s workshops often include sessions for family members, teaching them how to provide effective support without overstepping. “We focus on communication strategies, how to explain financial concepts in ways that resonate with their loved ones, and how to gradually step back as the individual gains confidence,” she explains.

This approach has yielded positive results. Mia, a 36-year-old with autism, shares her experience: “My sister used to handle all my finances because I found it overwhelming. But after attending Dr. Rodriguez’s workshops together, we’ve developed a system where I’m in control, but I can still turn to her when I need help. It’s empowering.”

As we leave Patel’s office, the bustling streets of the Financial District seem to pulse with untapped potential. The stories of Sarah, Jason, Maria, and countless others underscore a fundamental truth: neurodiversity is not a barrier to financial success but rather an opportunity for innovation in how we approach money management.

The challenge now lies with the financial industry to rise to the occasion and reimagine its practices and philosophies to embrace the full spectrum of human cognition. As Wall Street’s towering skyscrapers fade into the twilight, one can’t help but wonder: in this city that never sleeps, will the dreams of financial inclusion for all finally awaken?

The path forward is not without its obstacles. The financial industry, steeped in tradition and often resistant to change, faces a significant learning curve in adapting to the needs of neurodiverse clients. But the potential rewards — both social and economic — are immense.

Lisa Ling, a behavioural economist from Columbia University, puts it into perspective: “We’re talking about unlocking the financial potential of millions of individuals. That’s not just good for those individuals — it’s good for the economy as a whole.”

Ling’s research suggests that by making financial services more accessible to neurodiverse individuals, we could see a significant boost in savings rates, investment activity, and entrepreneurship within this community. “The ripple effects could be enormous,” she says. “We’re not just talking about individual financial success — we’re talking about driving innovation, creating jobs, and fostering a more inclusive economy.”

But achieving this vision requires more than just surface-level changes. It demands a fundamental shift in how the financial industry views neurodiversity.

“We need to move from a deficit model to a strength-based model,” explains Dr. Rodriguez. “Instead of focusing on what neurodiverse individuals can’t do, we need to recognise and leverage what they can do — often better than neurotypical individuals.”

This shift is already beginning to happen in some corners of the financial world. Several investment firms have started actively recruiting neurodiverse individuals, recognising the unique skills they bring to the table.

One such firm is QuantEdge, a hedge fund that has made neurodiversity a cornerstone of its hiring strategy. “Some of our best analysts are on the autism spectrum,” says the firm’s HR director. “Their ability to spot patterns in data, their attention to detail, their novel approaches to problem-solving — these are invaluable assets in our field.”

But recruitment is just the first step. Creating a truly inclusive financial industry requires ongoing support and adaptation. This is where companies like Specialisterne, a consultancy that helps businesses become more neurodiversity-friendly, come in.

“It’s not enough to just hire neurodiverse individuals,” explains Specialisterne’s founder, Thorkil Sonne. “You need to create an environment where they can thrive. This might mean adjusting communication styles, providing noise-cancelling headphones, or offering more flexible work arrangements.”

Sonne, whose son is autistic, founded Specialisterne after recognising the untapped potential in the neurodiverse community. The company has worked with several financial institutions to help them become more neurodiversity-inclusive.

“We’re seeing a growing recognition in the financial sector that neurodiversity is an asset,” Sonne says. “But there’s still a long way to go. We need to see this shift happening at all levels — from how financial products are designed to how customer service is delivered.”

Indeed, the challenge of creating a truly neurodiversity-inclusive financial world extends far beyond the workplace. It touches every aspect of how financial services are delivered and consumed.

Back at her community centre in Queens, Dr. Rodriguez is wrapping up another workshop. As participants file out, chatting excitedly about their newfound financial knowledge, she reflects on the progress made and the challenges that lie ahead.

“We’re seeing real change, one person at a time,” she says, her eyes bright with determination. “But we need to think bigger. We need systemic change.”

Dr. Rodriguez envisions a future where financial literacy education is tailored to diverse cognitive styles from an early age. “Imagine if we taught financial concepts in schools using methods that work for all types of minds,” she muses. “We could raise a generation of neurodiverse individuals who feel confident and empowered in their financial lives from the start.”

This vision of early intervention and education is gaining traction. Several states are piloting programmes that incorporate neurodiversity-friendly financial education into their school curricula. In California, a programme called “NeuroFinance” is being tested in select high schools.

“We use a variety of teaching methods — visual aids, hands-on activities, gamification — to make financial concepts accessible to all students,” explains the programme’s director, Dr. Alicia Mendez. “The results have been promising. We’re seeing improved financial literacy scores across the board, but especially among our neurodiverse students.”

But education is only part of the equation. The financial products and services themselves need to evolve to better serve neurodiverse individuals.

Enter companies like NeuroBank, a digital-only bank designed specifically for neurodiverse clients. Founded by a team of neurodivergent tech entrepreneurs, NeuroBank offers a suite of tools tailored to different cognitive styles.

“Our app can be customised to suit the user’s needs,” explains NeuroBank’s CEO, Alex Ramos, who has ADHD. “For instance, clients who struggle with impulse spending can set up ‘cooling-off’ periods for large purchases. Those who find budgeting overwhelming can use our AI-powered system that automatically categorises expenses and suggests savings strategies.”

NeuroBank’s approach goes beyond just features. The entire user experience is designed to be neurodiversity-friendly, with options for different colour schemes, font sizes, and layout complexities. “We even have a 'sensory-friendly’ mode that reduces animations and simplifies the interface for users who find too much visual stimulation overwhelming,” Ramos adds.

The success of NeuroBank has not gone unnoticed by the larger financial industry. Several major banks have reached out to collaborate, recognising the potential in this underserved market.

“We’re seeing a shift in thinking,” Ramos says. “Big banks are starting to realise that being neurodiversity-inclusive isn’t just the right thing to do — it’s good business.”

This shift is reflected in the growing number of financial institutions that are partnering with neurodiversity consultants to review and revamp their products and services. From redesigning credit card statements to be more dyslexia-friendly to creating autism-friendly quiet spaces in bank branches, these changes are slowly but surely transforming the financial landscape.

However, challenges remain. One of the biggest hurdles is the lack of standardised best practices for serving neurodiverse clients in the financial sector.

“Every individual is unique, and what works for one person might not work for another,” explains Michael Patel, the financial advisor we met earlier. “We need more research, more data, to really understand how to best serve this diverse community.”

To address this gap, a consortium of universities, financial institutions, and advocacy groups has launched the Neurodiversity in Finance Initiative (NFI). This ambitious project aims to collect data on the financial behaviours and needs of neurodiverse individuals, develop evidence-based best practices, and create training programmes for financial professionals.

“Our goal is to create a knowledge base that can inform policy, product development, and customer service across the financial industry,” says Dr. Samantha Lee, the initiative’s lead researcher. “We want to move beyond anecdotal evidence and create a solid scientific foundation for neurodiversity-inclusive finance.”

The NFI’s work is already yielding interesting insights. Early data suggests that neurodiverse individuals often have unique financial strengths that have been overlooked by traditional models.

“We’re seeing that many autistic individuals, for instance, tend to be very disciplined savers once they understand the concept,” Dr. Lee explains. “And individuals with ADHD often have an aptitude for spotting innovative investment opportunities. The key is to develop systems that support these strengths while mitigating potential challenges.”

As the sun sets over New York City, casting long shadows across the concrete canyons of the Financial District, the contrast between the financial world’s gleaming facades and the lived experiences of neurodiverse individuals comes into sharp relief. The challenge ahead is clear: to create a financial ecosystem that truly serves all minds.

Back in her apartment, Sarah Chen reviews the notes from her meeting with Michael Patel. For the first time in her life, she feels a sense of control over her financial future. “It’s not just about the money,” she says, her voice filled with quiet determination. “It’s about having the tools to build the life I want. Everyone deserves that chance, regardless of how their brain is wired.”

As she looks out her window at the city lights twinkling in the twilight, Sarah reflects on her journey and the changes she’s witnessed in the financial world. “We’re making progress,” she says. “But there’s still so much work to do.”

Indeed, the road to a truly neurodiversity-inclusive financial world is long and complex. It requires sustained effort, innovation, and a willingness to challenge long-held assumptions about how finance should work. But the potential rewards — both for individuals and for society as a whole — are immense.

In a city that prides itself on diversity, the next frontier may well be neurodiversity. As Wall Street grapples with this challenge, the potential for innovation — and inclusion — is limitless. The question is no longer whether the financial world will adapt, but how quickly it can rise to meet the needs of all its clients, one unique mind at a time.

As night falls over New York, the lights in office towers and community centres alike continue to burn bright. In these spaces, financial advisors, educators, entrepreneurs, and advocates work tirelessly to bridge the invisible divide. Their efforts, combined with the resilience and creativity of neurodiverse individuals themselves, paint a picture of a future where financial empowerment is truly accessible to all.

The story of neurodiversity and finance is still being written. But with each passing day, with each small victory and breakthrough, that story inches closer to a happy ending — one where the strengths of all minds are recognised, valued, and leveraged to create a more inclusive and prosperous world for everyone.

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Ben Walsh
Ben Walsh

Written by Ben Walsh

Financial profession with over 30 years experience in the Investment Management space. Currently Head of Research at a major firm in the Advice space

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