How I created a micro website in 12 days

Project: “Party Delight’s”

Design Team: One (me)

Time Frame: Two Weeks

Tools: Pen, Paper, Scissors, Omnigraffle

Client: Party Delights
The UK’s largest online retailer of party supplies, balloons, fancy dress, and personalised cards. Next day delivery available on everything! Party Delights is very famous not just for the convenient prices and for the wide range of choice, but also for the fast delivery.

Brief: Create an easy way for users to organise a party using Party Delights.

Persona: The representation of the typical Party Delights user is Gayle. She is 24 years old, she is a surveyor and she cares about: socialising and traveling.

“I love hosting parties at home. Themes are always fun…”
  • Organising 2 parties a year with different themes
  • Her friends love surprises
  • She loves finding new party idea
  • She needs help organize great party and manage it
    She always feels she ends up carrying more of the financial burden

Hypotesis: Help Gayle manage her party planning,
and make sure she doesn’t bear all the costs.

Have a friends’ track, know who’s coming and who’s not. She would love to politely split the costs with people joining the party but she doesn’t know how to do it easily.

Market Research

I started my research studying Party Delights most important competitors. Searching in the web site, I could realise that the major direct competitors in UK are and Escapade. The indirect competitors are Amazon and Facebook (event).

PartyRama and Escapade don’t have any option to organize party and to split the cost with the people invited. But PartyRama and Amazon in contrast with PartyDelights and Escapade can save feature with the wishlist and see the previous purchase. But the only one that is able to create event and manage the invitations and the guest list is Facebook. None of them has the option to split the cost with other friends or participants.

Comparative Analysis

User Journey

I decided to study the user journey of Gayle choosing a party theme
for a Halloween event and number of guest to understand how she can feel during this process.

User Journey f Gayle choosing a party theme
for a Halloween event and number of guest

This process was divided in 3 different big steps:
1. “I want to plan a party and look for ideas
2. I want to track guest number and split the cost
3. I want to receive the order

When she thinks to have a party and starts looking for multiple sites for inspiration, she feels exited and creative. During the second step she starts thinking about the invitations and the guest list. In this point she doesn’t have to forget anyone. At that stage she starts feeling a little worried, the more friends she adds to her list, the bigger the frustration not to be able to manage all these invitations and have track of the different invited. Also she realises that, as usual, she will end up bearing most of the financial burden. “This is so unfair”. But after this bad feeling though she is 100% positive her party will be a success and she buys the perfect items for her theme party. So she pays and is happy because she is looking forward to receiving all the items and organising the party.

As you can see in the graph, when she has to track the list of guest and split the cost she is rather unhappy.

My Goals:
Finding a way to keep track of who is coming.
2. Making it easy and quick to invite friends.
3. Splitting the costs with the participants.

Generating Ideas

The Design Studio was very helpful to understand the concept. I started with my colleges to create different sketches, based on the hypothesis to help Gayle compare different items during her online shopping.

Design Studio

We tested with multiple users and after some development, the layout for my concept was way easier to be understood.


In this step I created the wireframe with a digitalisation of the home page, focusing my study on the option to invite friends, track them and split the costs with the participants.

Wireframe and testing

I tested it with more then 15 users and I took note of their feedbacks and experience.

In the second step I developed the wireframe and I created the new one with multiple improvements. In the pop-up of the party page I changed the size of the calendar, which took too much space and put the focus on the graph, showing the number of people who had confirmed, denied or were still undecided. Also, the option to split costs with other guest was accessible only with Facebook and then needed to use another source much more accessible to everyone, such as an email address. After the management of the friends and the costs, many users were undecided whether to click OK or not as they didn’t know how to return to the previous page.

The prototype

The final version of the prototype is available by clicking on this link:

Future changes

In the future I’m going to change the page of the party and make it much more visual and intuitive for Gayle.
Also, on the same line I’m going to add the button to manage the guests and the cost, placing it more ‘central in the page “My Party” and facilitating the call to action by zooming the button.
Finally the biggest step would be creating the same version of Party Delights desktop website in Mobile Web version for a number of reasons, such as that mobile technology is taking over and it’s rather the present than the future. Last but not least, Gayle loves using her phone to manage her needs.

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