Hi Teddy, great post! Like the classifications a lot — think it’d be interesting to see how much of each category is currently online/offline.
Any reason apparel isn’t included? (MM. LaFleur, Birddogs, Untuckit, etc. etc.)
Also think there’s interesting stuff going on in the pet products category (BarkBox, PupJoy, etc.) especially given enormous success of Chewy’s. Just a thought!