Analysis on the Facts of Modern YouTube Mukbang Vloggers

Ivy Wang
Ivy Wang
Dec 5, 2017 · 13 min read
Figure 1. Screenshot of YouTuber called BenDeen showing what he is going to eat
Figure 2. Screenshot of YouTuber called BenDeen showing what he is going to eat
Figure 3. Screenshot of Korean YouTuber called Banzz showing viewers his food
Figure 4. Screenshot of YouTuber called Nikocado Avocado’s playlist
Figure 5. Screenshot of YouTuber called Peggy’s playlist
Figure 6. Screenshot of YouTuber called Hungry Fatchick’s playlist
Figure 7. Screenshot of YouTuber called Peggy’s video showing what viewers have suggested
Figure 8. Screenshot of YouTuber called BenDeen’s video showing viewers asking questions
Therefore, Mukbang vloggers are becoming social semiotics or in other words spiritual sustenance, viewers not only like seeing reviews on delicious appearing foods but also defining their favorite vloggers as an advisor, a friend that can give suggestions. ASMR videos help then go to sleep, food videos help anorexia patients, they are like symbols like doctors. To conclude my research question, I find that Mukbang videos satisfy viewers not only by the delicious looking food, but also the process on what attractive topics they talked about.I decided to use semiology because Mukbang vloggers are like signifiers, the food, the topic they choose to talk about are signs and the signified meaning behind this is that Mukbangs are not insignificant, meaningless eating videos, they benefit viewers in different ways and spread positive attitude towards viewers. “Semiology is also influential as an approach to interpreting the materials of visual culture,” “Social semiotics is the way in which the meanings of signs are more socially. This focuses on the environment that the advert is in what power does it have or what role does it play in society (2016, Rose). The interpretation on Mukbang is that it not only can present food but also comfort or cure anxiety and loneliness that bother people from all over the world. The purpose is to let more and more people realize that Mukbang is not just about showing and eating massive amount of food, the eating process can actually do more than it looks and that is the key to why more and more start creating Mukbangs or start enjoying watching them.

Ivy Wang

Written by

Ivy Wang

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