Callum is the head of marketing at Warble Media. They are a full stack digital agency servicing the Dubbo, Bathurst and Orange areas of NSW, Australia.
When you notice ads following you from site to site, this is called “Retargeting” or “Remarketing”. Essentially, it’s making use of the interest someone has shown in your product or service to keep reminding them of your brand in every space available…
So you’ve written a new article for your website, you publish it, and then hope that your great content will be shared by thousands of people and boost traffic to your site.