How do you know if your customers are happy? What impact does customer experience have on your bottom line? How can you create a strong, viable Voice of the Customer program?

This is Part 1 in our series of posts exploring why customer experience is important and how to build…

Most UX teams live every day with the anxiety that they don’t truly know what their users want and need. They think they know. They build features and experiences that they hope will satisfy user needs. …

Most UX teams live every day with the anxiety that they don’t truly know what their users want and need. They think they know. They build features and experiences that they hope will satisfy user needs. …

A few years ago, a new subscription-based music service came on the scene with a lofty goal: change the way the world streams music. The industry had been broken for decades, and the rise of free streaming and download services like Napster, Pandora, and Spotify were only making the situation…

Ward Andrews

Helping people create awesome product and brand experiences @drawbackwards. Design faculty at ASU. Designing better thinking at Design.org.

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