How Innovation Leaders Use Storytelling To Change The Game

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Illustrations by Daria Guzieva

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs

“We say we want information, but we don’t experience the world through information — we experience the world through story.” — Brian Collins

What makes a good story?

“I was thinking; there must be some symmetry to this. Some simplicity.” — Don Harmon (Article in Wired)

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“All life, including the human mind, and the communities we create, marches to the same beat. If the story marches to this beat, it will resonate. It will send and audience’s ego on a brief trip to the unconscious and back. The audience has an instinctive taste for that, and they are going to say ‘yum’.” Dan Harmon

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What does that mean for your business?

Co-Founder & Chief Creative Officer at www.minglabs.com | Digital Transformation, Design, UX

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