They might as well be selling cigarettes to children, which just happens to be the most common demographic to buy In-App-Purchases.
No, Super Mario Run isn’t too expensive, you’re just too cheap
Jameson Quave

You make this sound like app store users don’t have a choice of whether or not they buy the game / buy in-app currencies…

Honestly, had SMR rolled in-app currencies, you’d probably be “tapping that vein” with the rest of us AND they would have gotten killer reviews. Missed opportunity there I’d say.

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