PART 1:THE FIRST ESSENTIAL QUESTION EVERY DESIGNER SHOULD BE ABLE TO ANSWER:
Is What I Am Doing Craft, Art or Design?
PRACTICE-BY-DESIGN SERIES
In order to make better artistic and design choices, the Fluent and Empowered Designer should have answers to 5 essential questions. In this article, I present the first essential question: Is What I Am Doing Craft, Art, or Design?
Jane landed her first real client. She had designed websites and social marketing campaigns for some friends and family. But this was the first real contract. She was excited, as you would expect, and could not wait to begin.
The client was a furniture manufacturing company. They wanted to promote themselves by holding a contest online. It was to take the form of a sweepstakes and furniture give-away. This company had been online for several years, but this was the first contest they had ever done. They wanted this effort to have a huge marketing impact.
The first task was to design a Landing Page for this contest. The page was to coordinate with general look and feel of the company’s website. It should generate excitement about the contest, and persuade people to register their email addresses for future company marketing. It needed to be completed within 6 weeks.
