The Future of Augmented Reality Will Be Boring

A hot dog, on my computer.
  1. Object-recognition. Your phone needs to know what it’s looking at. There have been massive strides on this the past few years, and big players are constantly trying to improve it.
  2. Global context. Your phone needs to know where you are in the world. (luckily, GPS has been around for a while.) You might want different info from the world in your hometown than you would on vacation.
  3. Local context. Your phone needs to know where in local space you are, so that local content appears consistently to everyone that interacts with it.
  4. Personal signals. My phone needs to know that I just moved apartments, so that’s why I’m in Target pointing my camera at a bunch of couches. Personal signals let your phone narrow your intent from “you could want anything possible” to “you probably are interested in the bike here, because you bike everywhere.”

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