…th 20 compliments. And when we get feedback, we do our best to disprove it. Psychologists call this confirmation bias — the tendency to search for, interpret, favor, and recall information that confirms our own beliefs, while giving excessively less consideration to alternative possibilities.
This is no secret in the publishing world: partisanship is an amazing driver of engagement. People prefer to click, comment, and share the things that make them feel good — and stories that confirm beliefs feel good.