Lecture1 : What is an idea ?

Sota Watanabe
Jul 25, 2017 · 2 min read

著書の名前「HOW TO GET IDEAS」著者Jack Foster

アメリカの大学で学んでいる授業内容の要約。

◯ What is an idea? アイデアとはなにか?

“I was gratified to be able to answer promptly, and I did. I said I didn’t know”
-Mark Twain-

本書の中でアイデアの定義は様々なのだけれど特に気にいったのはこれ。

“It’s something that’s so obvious that after someone tells you about it you wonder why you didn’t think of it yourself.”

「とてつもなく明らかなものなのだけれど、言われてからはっと気がつくなにか。」
UberにしてもiPhoneにしても今となっては当たり前で、なぜこんなものを思いつかなかったのだろうと思うけれど、当時は思いつくことができなかったものがアイデアのようだ。

本書の中では下記の定義を基に話しを進めている。

“An idea is nothing more nor less than a new combination of old elements.”

「アイデアとは既存の要素の組み合わせ。」

アイデアの定義を特定した後、方法論(アイデアの出し方、思いつき方)を紹介している。

Appendix

“An idea encompasses all aspects of a situation and makes it simple.”

“Where do good new ideas come from? That’s simple- from differences.
Creativity comes from unlikely juxtapositions.”

“The creative act, uncovers, selects, reshuffles, combines, synthesizes already existing facts, ideas, faculties, skills.

◯Method for getting ideas アイデアの方法論

アイデアの出し方は似たり寄ったりなのだけれど、何件か紹介されている。

By James Webb Young
①“gather its raw materials. These materials include specific knowledge about product and people and general knowledge about life and events”

② “Process of masticating those materials.”

③ “You drop the whole subject and put the problem out of your mind as completely as you can.”

④ “Put of nowhere the idea will appear.”

⑤ “Take your little newborn idea out into the world of reality and see how it fares.”

By Charles S.Wakefield
① “an awareness of the problem.”

② “comes a defining of the problem.”

③ “comes a saturation in the problem and the factual data surrounding it.”

④ “comes the period of incubation and surface calm,”

⑤ “the explosion- the mental insight, the sudden leap beyond logic, beyond the usual stepping- stones to normal solutions.”

基本的に考え方は一緒。抽象化すると
「考察」→「情報収集」→「捨てる」→「ひらめき」
というパターンが多い。
OODAループに似ていると思うのは気のせいかな。

最後に本書のアウトラインについて記載する。
◯アイデアを思いつく為の10の方法

①Have Fun!
②Be more like child
③Become Idea-Phone
④Visualize Success
⑤Rejoice in Failure
⑥Get more inputs
⑦Screw up your courage
⑧Team up with energy
⑨Rethink your thinking
⑩Learn how to combine

これらを次章から1つずつ解説する。

    Sota Watanabe

    Written by

    CEO of Stake Technologies // Twitter @WatanabeSota

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