Why is #Watch2Earn the Next Trend?

HODL
4 min readJun 8, 2022

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It feels like every time you go online or turn on the TV, all you see is news about crypto nowadays. Whether it’s news about someone earning thousands or even millions of dollars selling a JPEG or virtual land, there’s a high chance that, just like everyone else, you can’t help but think about whether you could get in on some of the action as well. After all, an extra million dollars would sound pretty good no matter what situation you’re in.

Although it’s not impossible to be earning large amounts of money through crypto, it’s a lot harder than it seems, and by the time you read the news, you’re often already late to the party.

Since crypto is developing so quickly, there are already many applications that can be used that fit the needs and lifestyle of many people. With applications like decentralized finance and play-to-earn games, crypto is proving to be a force to reckon with by helping people in one of the most important ways possible — financially.

Play-to-earn, also known as GameFi or P2E (play 2 earn), has been one of the driving factors of crypto, as it enables players to earn money for playing video games, which was the dream for every kid in the world, and still is for many adults. Now, with crypto pushing the limits by allowing people to make a living doing everyday tasks such as gaming, comes the next big thing: Watch to earn.

Why is #Watch2Earn the Next Trend?

Cryptocurrency and blockchain technology started off with the potential of creating greater financial equality for all. Now, it has expanded far beyond that and continues to create opportunities for anyone, to take back the power and be rewarded for their time.

One of the biggest breakthroughs of this industry has been the explosion of P2E gaming, allowing people to earn money by playing video games, something people normally do for free or even pay money to do!

With crypto becoming more mainstream, the number of use cases are increasing and becoming increasingly more applicable to people who did not think crypto had any similarities with their lifestyle.

With Netflix, one of the biggest industry disruptors since Blockbuster, being created and showing the world the power of streaming, many imitators have come in to create a streaming war, causing consumers to become overwhelmed with choice. With each one offering nearly the same things, the winner is the one who can retain the most viewers, which can be done by maximizing user engagement.

With the realized potential of blockchain technology massively accelerating the current and expected growth of global blockchain market size, focus on blockchain applications in media has increased infinitely, which is evident from 55% of media and platform executives considering blockchain a top 5 priority and 83% planning to increase investment into blockchain technology in the next 3 years. With that being said, there is already a project that leverages these stats and blockchain technology to bring more value to mainstream media.

Sator is a platform that unites digital currency and digital content for today’s peer-to-peer era by grounding them in a secure, efficient, and participant-centric ecosystem. Using powerful new technology infrastructure to enhance content, Sator drives engagement, viewership and rewards throughout the community itself by allowing users to earn $SAO tokens by engaging with content. A blockchain-based digital economy enables the openness and coordination necessary to recognize viewer interests and incentivize viewer actions. The utility that SATOR provides not only allows users to get more value out of their viewership, but also encourages other technologists, brands, businesses and consumers to build, contribute to, and extend the ecosystem for further value creation.

In the long term, the decentralized nature of blockchain has the power to support the entire entertainment value chain from content housing and acquisition through distribution rights and record keeping. The support for this is evident in end-user demand and adoption statistics, showing over 70 million blockchain wallets being registered so far. Thus, the potential for #Watch2Earn is largely untapped and unimaginable.

Conclusion

Moreover, the web3 movement has created infinite opportunities for creators, consumers and everyone in between. The decentralized nature allows for easy distribution to end-users, as well as direct engagement from, and to, both sides. With virtually all streaming platforms offering similar value as each other, the difference comes from peripheral capabilities to increase users’ perceived value. Therefore, with mainstream media fighting for control over the market, companies will begin tapping into the capabilities of the blockchain, increasing users’ perceived value from their product through engagement and monetary rewards. Through the Sator app and future expansions, all creators and consumers of digital content can be rewarded for their respective contributions, making #Watch2Earn the next big thing!

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HODL

HODL is a scripted drama+comedy set in the world of crypto