This article advocates aiming high, arguing that even if you fail to achieve that height, you’ll at least end up higher than if you aimed low. Except, it assumes that effort has no cost and no negative consequences. Example: You start a business, you invest your life’s savings into it, the business fails, your life savings is gone. You’re not almost a millionaire; you’re broke. Yes, it’s possible that there will be some ameliorating, positive side-effects, but your poverty is a cold, hard, certain fact. Or am I missing something?