Microsoft’s LinkedIn purchase shakes up more than your Office email
By: Sean Mott
Last week, Microsoft bought LinkedIn for a whopping $26.2 billion. CRM joined social media in one fell swoop. CRM logs how consumers interact with brands. Social illuminates the connections that influence individual customers.
Last month, Gartner revealed that the CRM software market grew by 12.3% for a total of $26.3 billion. Microsoft is betting CRM, coupled with social, will grow even faster.
Of course, this should come as no surprise. CRM is a hugely popular concept used by companies and individuals around the world. Social media is a titan of interconnectivity and shared experiences. It’s natural to combine these billion-dollar ideas.
Our story is about merging CRM and social media. We think this idea could be a boon for every type of company, even the ones that can’t afford an 11-digit price tag.
We want companies to look at social as more than an outlet for direct ads. If companies can access customers’ social networks, they can find their interests and influences. Companies can learn more about people through social. If you couple that with CRM knowledge, you’ve got a winning combination.
Imagine you’re the head of GAP. You know a customer likes Crop Kick pants, so you show them more of those and less of the gym shorts. You can find their friends and discover what’s popular and trending among them.
You arm yourself with this information and you want to automatically optimize the presentation of your wares for each customer. You want to personally match each person’s interests in real time. All that planning and work can make your head spin. Don’t worry, we do all that. You focus on creating, curating, and communicating your story.
Microsoft’s purchase of LinkedIn is about more than a stunning price tag. It represents a great opportunity to inform your clients. It’s time to embrace the future.