Director of Web Development @calbaptist. Technologist. User-centered designer.
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Measure, test, validate — and don’t be afraid to unfollow the guidelines if that makes more sense.
Don’t forget that empty states (similar to 404 pages on the web) are not only about visual aesthetics and brand personality. They have a more important role in usability, too. Make them intuitive.
Before designing your coach marks on a semi-transparent overlay, stop and think about what the experience of the first time users should be. Focus on the context. In most of the cases, there is a better way to welcome your users.
