Too many locations and shifting customer tastes lead to their end, but it was the stores themselves that likely dealt the final blow.

(Photo: kcomiida)

In the world of retail, few tales epitomized the American Dream and inspired would-be entrepreneurs quite like that of Forever 21.

In 1981, South Korean immigrants Jin Sook and Do Won Chang (both then just 22 years old) arrived in Los Angeles with little money to their name and no formal secondary education.

A few years later, in 1984, they launched Forever 21 — named so because, as its CEO said in a 2012 interview, it targeted…

Wayne Selman

Director of Sales at Foko Retail. Salesman with 20+ years experience. Proud father. Certified sommelier. Find me at–

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store