As builders, there is nothing more gratifying than crafting a product that is used by millions. That saves them countless hours of effort. That turns something complex and frustrating into something accessible, intuitive, even delightful…
The vast majority of startups follow a very similar process.
Step 1: Come up with an idea.
Step 2: Create a prototype.
Step 3: Raise capital.
Step 4: Launch.
In competitive gaming (think games like Starcraft), your build order is the process in which you manage resources — the goal being to build (and compound your efforts) faster than your opponent.
Entrepreneurship is no different.
Which means, given all the same pieces, every startup should end up with the same perfect final product. …
You only get one chance to make a good impression.
I speak often on the difference between building an MVP (Minimum Viable Product) and what I like to call an MLP (Minimum Lovable Product).
I don’t believe in building MVPs.
Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously.
This is the first time they’ll see your product, the first time they’ll experience who you are and everything you stand for. …
A few years ago, this book came out called Delivering Happiness, by the CEO of Zappos, Tony Hsieh.
The company was seen as a disruptor. At the time, Zappos was gaining a significant amount of attention for engaging in customer scenarios in somewhat unconventional ways. For example, a customer might order a pair of shoes, only for the box to arrive with one shoe missing. Frustrated, they would call up Zappos, Zappos would apologize, and then they’d tell the customer their shoes would arrive in 3 days.
Unbeknownst to the customer, however, their order would arrive less than 24 hours later. …
When companies or first-time entrepreneurs create products, they tend to work toward an MVP: Minimum Viable Product.
I have been building products for a long time. My last company, Crashlytics, was acquired by Twitter and then Google acquired it from Twitter. The product is in over 1 million apps and lives in almost 3 billion monthly active devices.
You only get one chance to make a great impression.
Why would you test your product externally so early on and waste that opportunity?
Whenever I’m working on a product, I tell my team to build what I like to call an MLP: Minimum Loveable Product. …