Wayne ArnoldinMan About AsiaThe surprise business learning from the OlympicsThe Olympics came to an end last week and Great Britain seems to have surprised the world by finishing second in the medal tally. Obviously…Aug 29, 2016Aug 29, 2016
Wayne ArnoldinMan About AsiaThe Spectre of Tradition and Asia’s Industry Award PerformanceI’ve just come back from another year at Cannes. Among other things, it’s time to reflect another lean year for Asia at our industry’s…Jul 25, 2016Jul 25, 2016
Wayne ArnoldTrump for world president anybody?It takes a special kind satire to take down a Teflon target. While western jokesters, pollsters and pranksters have been throwing the…Jun 17, 2016Jun 17, 2016
Wayne ArnoldinMan About AsiaWhy do western brands act like vultures when celebrities die?Creative myths in Asia — Stereotype No.4 Asian Celebrity Culture is weird compared to the rest of the world.May 18, 2016May 18, 2016
Wayne ArnoldinMan About AsiaDirt helps us to embrace our differencesCreative Myths About Asia — Stereotype No.3 The Asian talent that’s available is great at copying but don’t expect any originality.May 6, 2016May 6, 2016
Wayne ArnoldUnconventional products often call for unconventional marketingCreative Myths About Asia — Stereotype No.2 Con’t Asian brands are not braveMay 3, 2016May 3, 2016
Wayne ArnoldinMan About AsiaLearning from J-Pop’s bookCreative Myths About Asia — Stereotype No.2 Asian talent is great at copying but don’t expect originalityApr 30, 2016Apr 30, 2016
Wayne ArnoldinMan About AsiaCreative Myths About AsiaDebunking the Asian Marketing StereotypeApr 30, 2016Apr 30, 2016
Wayne ArnoldinMan About AsiaMan About Asia Ep7 : Lost in TranslationThe final episode, ‘Lost in Translation’, offers up some tips and hints for those adjusting to Asian styles of business.Apr 30, 2016Apr 30, 2016
Wayne ArnoldinMan About AsiaMan About Asia Ep6 : Creativity & The Power of CelebritySo far we have looked at some of the biggest opportunities and challenges for brands and business wanting to take their first steps into…Apr 30, 2016Apr 30, 2016