Wayne PollockinCopoceticStop writing case studies. Start writing these instead.Bottom line: There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.4d ago4d ago
Wayne PollockinCopoceticAre you overlooking this connection between law firms’ thought leadership and their rates?Bottom line: Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought…Sep 6Sep 6
Wayne PollockinCopoceticDo this to prevent opposing counsel from using your thought leadership against your clientsBottom line: There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership…Aug 26Aug 26
Wayne PollockinCopoceticDebunking 4 misconceptions about thought leadership ghostwritingBottom line: Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.Aug 9Aug 9
Wayne PollockinCopoceticSix ways thought leadership can support your law firm’s strategic planBottom line: Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.Jul 26Jul 26
Wayne PollockinCopoceticFour ways your thought leadership is a compounding assetBottom line: Thought leadership is a marketing and business development asset whose value compounds over time by growing your network…Jul 12Jul 12
Wayne PollockinCopoceticEarly bird thought leadership is a positioning cheat codeBottom line: When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding…Jun 28Jun 28
Wayne PollockinCopoceticAll thought leadership boils down to these two wordsBottom line: Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy…Jun 14Jun 14
Wayne PollockinCopoceticTalk about philosophies — not just tactics — in your thought leadershipBottom line: Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your…May 31May 31
Wayne PollockinCopoceticSix ways thought leadership can help you secure speaking engagementsBottom line: Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.May 17May 17