Wayne PollockinCopoceticTalk about philosophies — not just tactics — in your thought leadershipBottom line: Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your…May 31May 31
Wayne PollockinCopoceticSix ways thought leadership can help you secure speaking engagementsBottom line: Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.May 17May 17
Wayne PollockinCopoceticFour tips for converting webinars into thought leadership articles people will actually readBottom line: Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a…May 31May 31
Wayne PollockinCopoceticFour reasons why, with thought leadership, the best ability is availabilityBottom line: Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can…Apr 19Apr 19
Wayne PollockinCopoceticYour clients’ (and referral sources’) industry jargon is their love languageBottom line: Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.Apr 5Apr 5
Wayne PollockinCopoceticThe benefits of using thought leadership as “after hours” client advocacyBottom line: Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see…Mar 22Mar 22
Wayne PollockinCopoceticYour thought leadership strategy should consider angles, not just topicsBottom line: When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate…Mar 8Mar 8
Wayne PollockinCopoceticBuild better bonds with these five groups of people by co-authoring thought leadership with themBottom line: Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you…Feb 23Feb 23
Wayne PollockinCopoceticFour under-the-radar sources of thought leadership inspiration at conferencesBottom line: At industry conferences, look past the main stage for sources of thought leadership inspiration.Feb 9Feb 9
Wayne PollockinCopoceticWhat 2,886 newspapers can teach law firms about thought leadershipBottom line: Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers.Jan 26Jan 26