Wayne Pollock – Medium

Wayne Pollock
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Four reasons why, with thought leadership, the best ability is availability

Bottom line: Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can…

5 min readApr 19, 2024

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Four reasons why, with thought leadership, the best ability is availability

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Wayne Pollock
in
Copocetic

Your clients’ (and referral sources’) industry jargon is their love language

Bottom line: Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.

5 min readApr 5, 2024

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Your clients’ (and referral sources’) industry jargon is their love language

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Wayne Pollock
in
Copocetic

The benefits of using thought leadership as “after hours” client advocacy

Bottom line: Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see…

5 min readMar 22, 2024

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The benefits of using thought leadership as “after hours” client advocacy

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Wayne Pollock
in
Copocetic

Your thought leadership strategy should consider angles, not just topics

Bottom line: When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate…

5 min readMar 8, 2024

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Your thought leadership strategy should consider angles, not just topics

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Wayne Pollock
in
Copocetic

Build better bonds with these five groups of people by co-authoring thought leadership with them

Bottom line: Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you…

5 min readFeb 23, 2024

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Build better bonds with these five groups of people by co-authoring thought leadership with them

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Wayne Pollock
in
Copocetic

Four under-the-radar sources of thought leadership inspiration at conferences

Bottom line: At industry conferences, look past the main stage for sources of thought leadership inspiration.

4 min readFeb 9, 2024

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Four under-the-radar sources of thought leadership inspiration at conferences

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Wayne Pollock
in
Copocetic

What 2,886 newspapers can teach law firms about thought leadership

Bottom line: Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers.

4 min readJan 26, 2024

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What 2,886 newspapers can teach law firms about thought leadership

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Wayne Pollock
in
Copocetic

The five dysfunctions of a litigation communications strategy

Bottom line: Today, litigation communications strategies should not be considered optional. Avoid these five common dysfunctions of…

3 min readJan 22, 2024

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The five dysfunctions of a litigation communications strategy

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Wayne Pollock
in
Copocetic

Thought leadership is your secret crisis management weapon

Bottom line: Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in…

5 min readJan 13, 2024

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Thought leadership is your secret crisis management weapon

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Wayne Pollock
in
Copocetic

Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

Bottom line: A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business…

5 min readDec 29, 2023

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Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

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Wayne Pollock

Wayne Pollock

I am a former BigLaw lawyer who now ghostwrites for other lawyers and litigates clients’ cases in the court of public opinion.

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